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Bus Commuters to Benefit from Free Internet to their Phones
Irish bus travellers will now, for the first time, enjoy free access to the internet on their mobile phones thanks to technology supplied by Irish bluetooth solutions provider, BlueZone Media. Using a bluetooth enabled mobile phone, travellers on a range of bus routes can now check their Facebook, read news and send and receive emails.
The service will be rolled out early next month on a number of coaches from Cork company Butler Buses and will initially benefit those on their chartered and sight-seeing tours.
Speaking at the launch of the new service, Butlers Buses Managing Director Ian Butler said: “This service will make us the first Irish bus company to say to all our customers that they can go online through their mobile while travelling with us. We expect there to be a significant uptake of the service and we feel it will really distinguish us as a company.”
BlueZone director Kevin O’Connor added: “Customers depend on the internet for so much of their information needs that they expect easy and ready access to it no matter where they are. Not everyone has the internet access of an iphone or can carry a laptop around but most would have a bluetooth equipped mobile handset.”
The technology from BlueZone Media, called “BlueZone Onboard”, works by broadcasting mobile broadband over a bluetooth network, created on the bus using a very small router. Mobiles with bluetooth turned on are prompted to download a custom web browser. The browser functions similarly to those on PCs and enables users to view a selection of sites in a condensed form free of charge. The service also provides WiFi connectivity so travellers equipped with laptops can access the internet as they would in a normal office or home environment.
The service can be expanded to provide ticketing services via mobile phone as well as delivering special offers, timetables and other information on demand direct to handsets. It has already been successfully implemented in other contexts including Blanchardstown’s Subway outlet where patrons can also enjoy free internet on their mobile.
O’Connor continues: “With this new service journeying will be a far more pleasurable experience, relieving some of the boredom and allowing you to make the most of your time while travelling. It will also give companies using the technology a competitive advantage, as customers will choose bus services offering additional value.”
Butlers Buses is a family business operating for over 40 years. They offer a range of chartered bus services, scenic tours, golf tours and Airport transfer services nationwide.