Joe Duffy Motors image

 

A recent addition to our client list, Joe Duffy Motors, are using their Bluetooth hotspot to inform visitors to their showroom of the latest model to enter Opel, the Insignia.

Using the BlueVibe hotspot they are able to send customers graphics, clips and audio files about the new model, and to allow the visitors to use these images as screen savers on their phones.

The New Opel Insignia

The New Opel Insignia

 

 

Welcoming visitors into the showroom with a "You are in a BlueVibe Hotspot" message, visitors know there's something special to be had when opting in and enabling their Bluetooth, if they haven't done so already.

Car Dealers utilising Bluetooth Marketing is a smart move. As well as there being NO COSTS associated with sending these messages to visitors phones, there's no charge to receive them either.

With high opt in rates due to drivers utilising hands free devices such as Bluetooth headsets, informing visitors of your "Deal of the Week" or your new model arriving is cost effective, innovative and unique as a form of advertising.

A sample picture sent out from Joe Duffy Opel is below:

Joe Duffy Bluetooth Car Advertising

To find out more about using Bluetooth Proximity Marketing in your dealership, Contact Us